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The Perfume Shop

Working at The Perfume Shop

 

Working at The Perfume Shop

Working at The Perfume Shop

Trading and Digital Marketing Manager

A bit about the role

• Supporting the Digital Manager in driving the commercial performance of the website by managing the commercial trading plan and maximising traffic, conversions, and ROI across all digital marketing channels
• Identifying risks and opportunities within the online trading plan and make recommendations to drive results, seeking buy-in from the wider business to agree and implement
• Taking ownership of the Digital Marketing plan and budget – working with the Digital Manager to utilise spend to drive forward performance and maximize the ROI
• Managing the relationship with our Digital Marketing Agencies to drive brand awareness and online sales, including communicating promotional activities and driving them to deliver against agreed KPIs
• Identifying new opportunities for affiliate and display advertising to drive brand awareness and online Sales
• Working with our in-house marketing specialist on SEO with the aim of improving organic performance
• Conducting regular analysis and reporting of commercial performance, website traffic and initiatives, using Google Analytics & Excel, whilst recommending actions and improvements to develop future campaigns
• Working with our in-house developer to improve CRO
• Working closely with the CRM and offline Marketing Teams to maximise brand awareness and ensure materials have a consistent marketing message
• Maintaining up to date knowledge of the developments on the latest online marketing technologies and innovations, ensuring the business is at the forefront to take advantage of developments
• Line managing a direct report, coaching, supporting and developing them to achieve their individual KPI’s and personal development objectives.
• Supporting and leading the implementation of promoting The Perfume Shop across new digital marketing channels

What we will look for from you...

• A strong commercial focus and drive for results in a retail environment
• Previous experience in eCommerce, as well as a good knowledge of digital marketing channels, including affiliates, display, PPC and SEO
• Excellent working knowledge of Google Analytics and Microsoft Excel.
• Proven experience in reporting and analysis in order to make informed marketing decisions and drive initiatives
• Excellent attention to detail with strong numerical skills with the ability to analyse and interpret volume data
• Experience of managing agencies
• Strong communication skills with the ability to influence and negotiate with both internal and external business teams

The Pay, Benefits and Perks

• Competitive salary
• 25 days holiday (+ bank holidays)
• A contributory pension scheme
• 10% on target bonus scheme which can grow to 20%
• Employee discount scheme at The Perfume Shop and Superdrug
• An opportunity to buy and sell holiday
• Dedicated Social Committee for making work fun!
• Regular product sales and supplier events
• Free onsite parking (for roles based at our Office and Warehouse)

A little bit about us

The Perfume Shop has 258 stores in the UK and Ireland and has been trading since 1992. Our parent company A.S Watson, which acquired us in 2005, is the largest Health and Beauty Retailer in Europe and Asia.

We are one of the UKs top fragrance retailers, and our vision is simply to be the customers first choice for fragrance purchases on the high street and online. We are best known as an employer for being placed successively in the Sunday Times Top 100 Best Companies to Work list from 2012 to 2015. For more information about working at The Perfume Shop visit www.theperfumeshopjobs.com.

Contracted Hours

Full Time

Location

High Wycombe

Publication date

01.12.2017

Apply before

29.12.2017

Other details
Address
High Wycombe, HP12 3SU High Wycombe
Match criteria
Job Type
  • The Office
Contract type
  • Permanent
Contracted Hours
  • Full time
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