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The Perfume Shop

Working at The Perfume Shop


Working at The Perfume Shop

Working at The Perfume Shop

Social Specialist

A bit about the role

• Take accountability for understanding audience behaviour on key social channels, and for implementing suitable content on each
• Deliver forecasted KPI measurements to understand the performance and growth potential of social
• Review the completed weekly and monthly summaries and dashboards of all activity and results, measuring achievements against objectives and working proactively to make suggestions and recommendations based on KPIs
• Be responsible for maximising engagement and reach across digital platforms, whilst generating and maintaining brand advocates
• Be proactive in utilising search, social listening tools and trend data to identify new content opportunities, sharing ideas with the relevant team members and creating a 360 plan to react to these
• Continue to test new features and campaigns to evaluate engagement, responsiveness, and lead-gen performance
• Be responsible for attending strategy days and supplier launches to ensure we are at the forefront of innovation within the perfume industry, gaining exclusive content for The Perfume Shop
• Research emerging social media platforms, trends, applications and customer target behaviour, sharing the findings with the Loyalty and Social Manager, and suggesting innovative ideas
• Work with the Loyalty & Social Manager to contribute towards the development of the social media strategy, ensuring this is delivered within the agreed timeframes
• Work with the Social Executive to ensure the social media calendar is developed and maintained across all platforms, reviewing this to ensure innovative ideas and content are shared and implemented
• Work with the Customer Service Department to resolve complex customer queries that have come in via social media.
• Provide the Social Media Marketing Executive with day to day support, whilst proactively identifying developmental opportunities and training needs
• Assist in the training and coaching of the social executive to an acceptable standard with the relevant applications
• Take ownership for conducting regular one to one meetings and appraisals in a timely manner, setting clear and achievable objectives and ensuring development plans are in place
• Act as a lead example to drive engagement and ensure a high level of service is offered within the business
• Take accountability for developing and maintaining positive working relationships

What we will look for from you...

• Previous experience in a social media or digital role
• Previous experience of analysing digital data, and/or working closely with an Analyst to review social or marketing performance
• A relevant qualification or relevant knowledge gained through experience
• Experience using Ad Manager and Social Insight
• A strong passion for social and data
• Strong presentation skills with the ability to pitch to key stakeholders with confidence whilst working with key suppliers
• Strong communication and networking skills
• The ability to provide a great attention to detail
• Strong MS Office skills
• Strong creative and copy writing skills

The Pay, Benefits and Perks

• Competitive salary
• 25 days holiday (+ bank holidays)
• A contributory pension scheme
• 10% on target bonus scheme which can grow to 20%
• Employee discount scheme at The Perfume Shop and Superdrug
• An opportunity to buy and sell holiday
• Dedicated Social Committee for making work fun!
• Regular product sales and supplier events
• Free onsite parking (for roles based at our Office and Warehouse)

A little bit about us

The Perfume Shop has 258 stores in the UK and Ireland and has been trading since 1992. Our parent company A.S Watson, which acquired us in 2005, is the largest Health and Beauty Retailer in Europe and Asia.

We are one of the UKs top fragrance retailers, and our vision is simply to be the customers first choice for fragrance purchases on the high street and online. We are best known as an employer for being placed successively in the Sunday Times Top 100 Best Companies to Work list from 2012 to 2015. For more information about working at The Perfume Shop visit

Contracted Hours

Full Time

Publication date


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Other details
Match criteria
Job Type
  • The Office
Contract type
  • Permanent
Contracted Hours
  • Full time
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