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CRM Data Analyst

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CRM Data Analyst   

The purpose of this role is to improve the use and efficiency of customer data across the business. You will work on a diverse range of projects from customer segmentation, commercial reviews and launching internal platforms to help drive sales.

A typical day in this role includes:

  • Working with a wide range of teams and tools across the business including Finance, Sales and data quality to support improving reporting and analysing business performance
  • Proactively identifying areas to increase efficiency through automation of reports and processes in relation to CRM activity and looking to identify opportunities to improve third party data processes
  • Producing and tracking key performance indicators, adapting them based on new trends, key commercial activity, and business questions
  • Mining and analysing large data sets, drawing valid inferences and preparing visual dashboards, graphs and presentations for various stakeholders within our business
  • Developing and supporting reporting processes whilst monitoring and auditing data quality
  • Liaising with internal and external clients to gather, fully understand data content and document in detail the business requirements using appropriate tools and techniques
  • To work on and deliver key projects

    The above list is non-exhaustive and additional duties may be required

This job is a good fit for you if you:

  • Enjoy working in a fast-paced working environment and happy managing multiple projects
  • Have excellent attention to detail and enjoy finding new solutions to problems
  • Have previous relevant analytical experience within either a CRM, marketing, advertising, or brand management role, having working with large volumes of data

What you’ll need:

  • Experience with Business Intelligence tools such as Business Objects
  • Beginner to Intermediate SQL (Oracle, SQL Server)
  • Competent in all Microsoft Applications, especially Microsoft Excel (intermediate to expert level)
  • The ability to summarise and highlight important insights from large volumes of data
  • Strong communication skills both written and verbal
  • Demonstrable accuracy and attention to detail
  • Strong organisational, prioritisation and time management skills with the ability to manage your own workload



"People Power" as we call it, is our never-ending drive to support, grow and develop our talented teams. We reward our people for their continuous commitment in several ways:

  • Pension scheme;
  • 25 days holiday plus bank holidays;
  • 20% off our products in store & online plus additional discounts with our partners including Superdrug and Three Mobile;
  • Health benefits including flu jabs, eye care vouchers and life assurance; 
  • #GrowOurOwn – exclusive access to our e-Learning platform (including professional qualifications and memberships);
  • Give As You Earn to support the causes important to you;
  • Round the clock support from our partnership with RetailTrust – unlimited access to our well-being portal where you can tailor the content to suit your needs;
  • Discretionary Bonus – We love to share our success with you! 

Interested in a career at The Perfume Shop? Apply today! 

Agencies: We are not accepting speculative CV’s or profiles and kindly request that you refrain from contacting us.  


The Perfume Shop does not, under any circumstances, make hiring or employment decisions on the basis of any prohibited ground, including but not limited to race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by law or prohibited by Company policy. The Perfume Shop is committed to a healthy, safe and inviting work environment where harassment of any kind will not be tolerated.



Cypress House,Coronation Road,Cressex Business Park,HIGH WYCOMBE,HP12 3SU


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.