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The Perfume Shop

Working at The Perfume Shop


Working at The Perfume Shop

Working at The Perfume Shop

Learning at The Perfume Shop

We understand that learning at work is very important for the development of our individual team members. Our Learning & Development team are heavily invested in shaping each employees training plan with the FISH! Philosophy at the heart of everything they do.

They are often found hard at work writing, launching and overseeing training initiatives to support line managers to shape the best teams. Whether this is from our The Perfume School programme, customer or people roadshows, or one off events such as Michael Edwards Master Classes (to name a few). These are always well received by our teams and keeps them focused on what is important, which is their knowledge to do their job well and to deliver world class service to our customers.

Store Development

We are proud to say that 70% of all our store management roles are filled internally. The work that our L&D team do is paramount to this success.

There are three key development tools that are used successfully to support our teams to learn and develop in store:

The Perfume School:

There are three levels of The Perfume School:

  1. Foundation – The introduction to all team members in their fragrance journey! They have the opportunity to learn all about our expectations on product expertise, brand knowledge and operations in store
  2. Diploma – Takes our people’s service and expertise learning to the next level
  3. Masters – A course for employees with perfume passion!

The Management Academy: 

The Management Academy is a programme offered to all new managers
into the business, whether newly promoted or brand new into the business.

This learning takes place both in store and in workshops. Follow up
workshop will take place during their first year including people
management, customer and managing Christmas.

The Management Academy and The Perfume School make up our in store ‘Learning Ladder’ which is a tool used in store for Managers and Area Managers to support their team members development. This development tool is important in shaping our teams career with us and informs their development plans and performance reviews, which is our review system, ‘The ME Plan’.

The ME Plan:

The ME Plan is all about reviewing and supporting our employee’s performance and development. It allows our store employees an opportunity to talk about their performance in store and their personal development with their line manager. The L&D team spend a lot of time reviewing the content of each team members ME Plan so that we can easily identify talent in the business.

Our Office and Warehouse Learning

Each member of The Perfume Shop team is allocated part of our learning budget each year to support them to grow in their role, their ‘GROW ACCOUNT’. We have a performance appraisal plan which line manager’s will work through yearly with their team members, setting bonusable objectives and talking through their development plan. It is important that we allow our employees the opportunity to own their own career and provide support with their development which is done through discussions with line managers.

We offer a number of different training courses dependant on needs, requirements and requests. These can be internally run through our L&D team, or held by external providers. This year we have held courses on coaching & mentoring, project management, time management and perfume led courses (such as our Fragrance Foundation). We also support a number of people in our Operations Team, Office and Warehouse to attend Oxford Summer School each year, more information on this can be found at

The Fragrance Foundation

We work closely with The Fragrance Foundation (formally known as the CFSS) to provide an opportunity for our teams, whether in store, office or warehouse to gain a formal qualification on fragrance knowledge.

With over 400 of our team members being sponsored by us to undertake this course we now have the highest number of people in any business throughout Europe who have undertaken this course which really showcases our expertise and knowledge.

Being A Perfume Master

In 2014 we ran our first internal The Masters course. This course supported 25 The Perfume Shop employees to become a perfume master. They got the opportunity to visit a perfumery, Jean Paul Gautier exhibition launch (where the man himself turned up), an apprentice style afternoon event with Thiery Mugler, and some self learning in the form of ‘How to PR yourself and your Store’ which was delivered by our very own PR agency.

We are running the same course this year, which is seeing lots of new and very exciting events, including a trip to Paris!

Dawn is now a fully fledged Perfume Master, here is what she says about the course:

“It was such an amazing experience to be part of, there were so many different elements to the course and lots to bring back to store! I especially enjoyed learning about the different ingredients that make up Givenchy perfumes, and the opportunity to go to visit the V&A was brilliant.

It was great to be able to bring back my learning to the team, and more over getting to meet other people within the business, I’ve made some great friends from all over the country.”

To find out more from our people about their development at The Perfume Shop please visit our ‘Meet the Team’ page.
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